ND Lottery Lucky For Life, Lucky For TV Advertisements
With the recent $1.5 billion Powerball jackpot, it’s safe to say the lottery’s been heavily in the news as of late. With lottery fever sweeping the nation, now was as good a time as it gets for the North Dakota Lottery to be launching a new game, and KK BOLD was on hand to help with the grand unveiling. Just as soon as we finished waiting by our TV sets for the Powerball numbers to be read off. Come on, lucky 15!
To introduce/celebrate/advertise/proclaim to the heavens the fact that the North Dakota lottery added a new game called Lucky for Life™ to their roster, KK BOLD created two new TV spots and a ‘How to Play’ (Lucky for Life™) video (Which you can view for yourself by clicking right here).
The biggest draw about Lucky for Life™ is the top prize means winning $1,000 a day for the rest of your life. That’s what we call an “easy sell” in the advertising business. Who wouldn’t want to receive a thousand dollars a day every day for the rest of their life? Certainly not us. Getting that much money every day would seemingly become as natural as, say, receiving the morning paper, or having your morning coffee (you’ll see where we’re going with this at the end of this article).
We just so happened to pick THE coldest day of the year in North Dakota to shoot, but our talent was phenomenal and never complained once, possibly due to the hypothermia. The ready availability and usage of coffee, hand and feet warmers and grandma scarves also seemed to help.
Grandma scarves. Don’t leave home without them.
Overall the shoot was a definite success, one that we are proud to have been a part of! The Lucky for Life™ ads are now showing on television screens near you, but just in case you don’t have a TV handy, see them for yourself via the magic of the Internet:
ND Lottery Lucky For Life, Lucky For TV Advertisements With the recent $1.5 billion Powerball jackpot, it’s safe to say the lottery’s been heavily in the news as of late. With lottery fever
Want to know more than the headlines
The World-Wide Lottery Guide is brought to you with the compliments of
|North Dakota Lottery|
|Address:||1050 EAST INTERSTATE AVE. – SUITE 200 BISMARCK, NORTH DAKOTA 58503-5574|
U.S. Census Bureau, Population Division
|Year Lottery Founded:||2004|
|Gross Sales FY 2016:||$35,624,903|
|Number of Employees:||7|
|Scratch Ticket:||Do Not Offer Instant Games|
|On-line Vendor Contract:||Scientific Games |
March 2004 March 2014
|Advertising||KK BOLD |
July 2012 June 2015
|Games Offered:||The North Dakota Lottery conducts five multistate games: POWERBALL®, MEGA MILLIONS®, HOT LOTTO®, WILD CARD 2® and 2by2®.|
|Beneficiaries:||The breakdown of each $1Lottery ticket is: |
Contracted Services $0.10
Retailer Commissions $0.05
Administrative/Operating Expense $0.04
Marketing/Advertising Expenses $0.02
Problem Gambling fund $0.01 ($400,000 per biennium)
Prize Reserve Pools $0.02
State General Fund $0.29
|Jurisdiction:||The State of North Dakota.|
In November 2002, North Dakota citizens approved a constitutional amendment that allows participation in multistate lottery games. The legislature passed a lottery bill that became law in April 2003, creating the North Dakota Lottery as a division of the Office of Attorney General. Unique among all U.S. lotteries, North Dakota is only able to offer multistate draw games. Instant tickets and North Dakota-only games are prohibited.
Www ndlottery Want to know more than the headlines The World-Wide Lottery Guide is brought to you with the compliments of North Dakota Lottery Address: 1050 EAST INTERSTATE